Who We Are
Before it was a company, Live More was about sharing what’s next — new music, new ideas, new spaces, and new ways of connecting. That instinct still drives everything we build today.
That perspective was shaped early on through hands-on experience in music and entertainment, from serving as a Sony Music College Rep in Atlanta, bringing emerging artists to campus, and producing G Herbo’s debut album release event, to interning at Apple Music on the Content & Experiences team and assisting in the production of Megan Thee Stallion’s Up Next documentary.
These experiences expanded my network within the creative industry and laid the foundation for the work Live More does today.
From Influence to Cultural Participation
The influencer era, as we’ve known it, is fading. Audiences are smarter. Algorithms are cluttered, and the gap between visibility and impact has never been wider. Posting through borrowed personalities might still drive short-term reach, but it rarely builds long-term brand equity.
We believe culture is not a channel — it’s an ecosystem.
“Cultural” doesn’t just mean creators with followers. It means collaborating with those shaping taste before it’s mainstream and the communities that gather around shared interests and fandom.
Live More helps brands drive business by moving from influencer marketing to cultural participation by producing experiences people show up for off and online
Supporting Creatives While Driving Growth
Some of the most culturally resonant brand partnerships of the last decade didn’t come from influencer briefs; they came from long-term belief in people and scenes.
Think Tyler, The Creator × Converse, Joe Freshgoods × New Balance, and other collaborators who didn’t just promote products but rather shape narratives.
These partnerships worked because they supported artists as builders and created experiences that invited new audiences into the brand’s world. They tapped into true fandom — a living ecosystem that compounds over time — generating lasting affinity that extends far beyond the ceilings of paid media and transactional influencer marketing.
Live More’s partnerships do the same. We help brands grow alongside the creatives and communities they invest in, unlocking new consumer sets through trust, not tactics, and building collaborations that are mutually additive, not extractive.
When artists win, community moves. When community moves, brands grow.
Contact: aaron@livemorebrand.com
Artists are the architects of the worlds people want to belong to.
Who We Service
Live More works with forward-thinking brands focused on acquiring customers, reaching new audiences, and driving measurable growth. Whether a company is launching, scaling, or entering new markets, we help bring the right people into their ecosystem increasing awareness, foot traffic, engagement, and long-term loyalty without relying on shallow tactics that fade quickly.