Local Hoops: Boston

Brand Film - Product Exposure - Cultural Partnerships

Boston - 2025

Context

Local Hoops is a New York-based, basketball-led community and creative platform rooted in local culture, storytelling, and connection. Local Hoops was looking to introduce its product and visual identity to a Boston audience while staying grounded in its culture. The goal was to tell an authentic story rooted in Boston’s basketball community, using narrative to drive awareness and connection.

Live More partnered with Local Hoops to develop a brand film and visual campaign that reflected the everyday reality of basketball in the city.

What Happened

Live More produced a short brand film and supporting visuals set inside a Boston neighborhood gym, utilizing a documentary approach to capture genuine moments and lived experiences.

Shot on 16mm film, the campaign features an intentionally curated group of Boston natives whose journeys reflect the city's basketball culture — from standout women’s talent to a Division 1 player and a Dominican-born creator who found community through the game.

Objective

  • Expose Local Hoops product to a broader Boston audience

  • Tell an authentic story rooted in Boston basketball culture

  • Build brand awareness through narrative rather than traditional advertising

  • Create content that could live across digital and physical channels

Our Role

  • Film production and photography

  • Product-focused visual storytelling

  • Content strategy and distribution

  • Apparel presentation within real-world environments

Outcome

  • Increased visibility of the Local Hoops product within Boston

  • Strong organic engagement across film and still content

  • Clear association between the brand and Boston basketball culture

  • Video generated 8,000+ views, 50 shares, and over 8 hours of watch time.

Film

Why it Worked

By leading with story and place, the product was introduced in a way that felt natural and credible. Grounding the campaign in real Boston basketball spaces allowed Local Hoops to reach new audiences while maintaining authenticity, positioning the brand as part of the culture, not an outsider marketing to it.

Credits

Partners: Hijjah Allen-Paisley, Neurys Fajardo, Walter “Ray” Allen III

Photography: Faith Nguyen, Aaron Johnson (film)

Stills